My Story

 

Hey! I'm Laurel Farrell- mom, wife, artist and the person behind Noteworthy! I married my highschool sweetheart, Austin, and we live in Pensacola, Florida with our two little boys. 

So, how did Noteworthy come about? Well, let's start at the very beginning...

When I was younger, my family completely forgot about Mother's Day one year. We did nothing for my mom—no gifts, no cards, no breakfast in bed. Nothing. I’ll never forget the look on her face. She was heartbroken, and so was I.

In that moment, I made a promise to myself: my mom would always feel loved, appreciated, and celebrated on Mother's Day.

I searched everywhere for a gift that could truly express how much she meant to me, but nothing felt meaningful enough. So, I decided to make one myself. I painted an angel on wood, and my siblings and I wrote a heartfelt message on the back. That gift changed everything. It made for the most special Mother’s Day, and it planted the seed for what would later become Noteworthy.

Noteworthy started as a side hustle in college. After graduation, I spent years working in corporate marketing, watching the clock tick toward 5 p.m. and counting down to the weekend. I never believed I could turn my passion into a career.

But one day, I realized the only thing holding me back was my own doubt and a fear of failing. I decided that I would rather try and possibly fail then not try at all.

So, I changed my mindset. I quit my job. And I followed my dream.

It has not been easy, and I work hard every day to build this brand, but every struggle and lesson is worth it.